The Sanitary Napkin project was initiated under brand name "Shubhangi" with an objecive to enhance the menstrual health status and promote use of low cost Sanitary napkins among adolescent girls and women through social marketing . The social business model of manufacturing and distribution of sanitary napkins at Odisha and Chhattisgarh helps generate livelihood for the women entrepreneurs associated with the project. The project is associated with the Kishori Express and Vatsalya projects for distribution of napkins free of cost.